STRANGE BUT TRUE.... NO 24 Karats is jewelry designed for the woman who lives with the philosophy "I am what I am;" for she who knows how to enjoy life, who doesn't need diamonds to define herself, and who doesn't take anything too seriously. NO 24K is not the jewel that sparkles the most, but the one that calls to you and speaks to you... about who you are, what you love, and what you desire. NO 24K is Italian artisan jewelry, containing all the distinguishing characteristics of a product that is "made in Italy," including the quality and design. NO 24K represents a lifestyle and a life in style: an antique silver spoon, a traffic sign, a verse of poetry that reads from your finger, Italian pasta and a beer cap that puts a lid on your day.